Open Art Folke
Branding, Marketing Strategy, Web Design
Every year, the artists, designers, and makers of Folkestone join forces to host a town-wide celebration where they showcase their work, open the doors to their studios, and reimagine streets, cafés, parks, and other unusual spaces.
Dubbed Open Art Folke, the initiative is Folkestone's first artist-led, grassroots art festival—established by a dedicated working group, of which I've been a core member since 2026.
So far I have advised the committee on all things marketing and branding, I’ve refreshed the organisation’s visual identity, redesigned their website from the ground up, and helped shape the 2026 festival edition. The biggest challenge it's been articulating what Open Art Folke is all about to unfamiliar audiences, including potential sponsors.
Over the rest of the upcoming festival cycle, I’ll be designing their printed programme as well as surprising (and hopefully delighting!) the public with the rest of our campaign, online and off.
To learn more about Open Art Folke, visit openartfolke.com
