In less than two years at Bluberry, I have raised their profile and strengthened their message to their clients and represented talent. Better design is one of the ways I've done this.
I designed magazine features, social media posts, ads and event graphics. I also developed a brand guide to simplify the company's branding and applied its style to all existing company documents. For new content, I developed simple layouts to highlight copy and photography, while allowing for playfulness within a consistent framework.
Features in the Grierson Awards Programme
These half-spread features I designed appeared in the publications distributed to Grierson Awards 2022 and 2023 attendees.
Summer Party and 20th Anniversary
Leading up to Blueberry's biggest event of 2022, I produced promotional assets for email communication and venue signage.
Social Media Content
I designed all of Blueberry's social media content during my tenure. Despite limited budgets and source material, plus the onus to align with management's vision, I was able to enhance their existing concepts and deliver functional and compelling content that effectively engaged with our target audience.
Blueberry X PMA
Every quarter, I co-designed a regular feature on The Bottom Line, the Production Managers Association's quarterly digital magazine.
