Between Summer 2022 and Autumn 2023, I co-led Blueberry's brand marketing activity and oversaw marketing operations alongside senior colleagues. We unified brand messaging, revamped campaigns, streamlined workflows, and propelled content engagement.
Core Activity
Where do I start? I spent most of my time assessing and optimising existing workflows, planning future activity or organising events. I was also responsible for designing social media content, copywriting, creating reels, and running email marketing campaigns. Less often, but still fun, was taking care of general website maintenance, performing market analysis, and leading brainstorming sessions, and creating training material.
Key Results
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Raised engagement rate by over 500%.
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Increased impressions by over 200%.
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Produced over 400 pieces of social media content optimised for Instagram, IG Stories, Linkedin, Facebook and Twitter.
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Contributed weekly to team strategy and brainstorming sessions.
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Optimised marketing operations and reduced annual costs by a third.
