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In tandem with the Film & TV, PR and Comms teams at the University of Greenwich, I wrote engaging PR articles, news stories and social media content that strengthened the Film & TV (FT Programmes) brand and fostered a sense of community among students.
Bringing the FTV Instagram channel back to life after years of inactivity was extremely rewarding. I developed a dedicated strategy which laid the foundations for the thriving community of followers the channel has now attracted. The results? On Instagram alone, impressions grew by 10% month on month. We aimed for consistency and it was great to witness such a steady progression.
Overall, my contrinutions helped reposition the Greenwich FTV brand within the wider film education sector, while encouraging current students and giving their achievements - and those of their tutors - the spotlight they deserve.