To create a stronger brand and encourage bookings, I redesigned two email newsletters: the Shortform Roundup and Broadcast Editors Roundup. I led the projects from brainstorming to launch, and also co-wrote and edited both newsletters throughout my time at Blueberry.
The Shortform Roundup launched first and became Blueberry's fastest growing newsletter by engagement. Four months after its launch, its open rate had increased fourfold. And between 2022-23, click rates for both newsletters rose by over 200% compared to our audience averages.
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