About

The guy behind the keyboard

portrait of francesco in a living room surrounded by plants

Who am I? A designer at heart, but you can often find me building bridges across the murky waters of marketing, branding, art, and building resources for fellow creatives.

I've previously worked with B2B, B2C, and public-sector teams from University of Greenwich, Mega Seating Plan, and Blueberry. In this lifetime, I've also dipped my toes in other creative disciplines, including music production, exhibition curation, visual art, social media content, and photography.

I now partner with people who care deeply about what they do, and I help them solve problems with their website, mailing list, SEO, or marketing operations. My superpower? I'm no specialist. The beauty of not being stuck in one corner is that, unlike specialists, 1) I don't wear blinders, 2) I can see the big picture, and 3) I can get you out of (almost) any quandary.

Trust-based marketing is at the core of my practice. It's essentially about building genuine credibility and long-term relationships with your audience by being honest, helpful and consistent. This way, people will choose you because they trust you, not because you chased them or pushed them to their limit. My work in this area incorporates everything I have learnt from working in higher education and the creative industries, leading and executing on marketing campaigns for over five years.

Explore portfolio

Planet-aware design

the Folkestone harbour arm

While my mission is to do "good" creative work, this is only achievable by rethinking what is important: putting people and the planet first.

My practice is far from perfect, but I use every project as an opportunity to shape the change I want to see in the world. And I do so while I bring valuable ideas, solutions and enthusiasm to the table. That said, I refuse to work with big polluters and I don't partner with fossil fuel clients or those who are directly associated with the fossil fuel industry.

I'm also member of Creatives for Climate, a global network of creative industry workers using their skills to fight for the climate.

Where I work

the Folkestone harbour arm

I operate globally on a GMT timezone, but I especially love working with people and teams in Folkestone, Kent, the South East, and London.

While my work is primarily web design and email marketing for small businesses and creatives who've outgrown the DIY approach, when it comes to local opportunities, I'm also open to step into creative direction, SEO, or curatorial roles—providing there's a strong connection to the work.

If you're a local business or individual and you're looking a fresh perspective and someone you can also talk to IRL, I've been waiting especially for you.

Let's chat

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